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Santa Fe inspired style courtesy of Desperado Couture
If Walls Could Speak
According to Stephen Fried’s biography Appetite for America, Fred Harvey’s grandson, Freddy, was dispatched to Santa Fe in search of a suitable hotel to further expand the Harvey brand. The hotel would serve as a base to initiate adventurous cultural tours throughout the Southwest. Freddy discovered a strategic property located just off the main plaza, and his father, Ford Harvey, arranged for the Atchison Topeka & Santa Fe Railway to buy the hotel.

They set to work renovating the newly acquired hotel, ordering also a lavish fleet of cars and buses. They bought out a leading tour operator and turned her female guide staff into “Couriers.” These educated young women were highly trained and memorized reams of material, but they rebelled against the uniform of the riding breeches. Instead, the women chose for themselves blouses in jewel colors, big squash-blossom necklaces, dark skirts accented with a silver concha belt, and walking shoes or boots. The look was emulated by tourists, and continues to be a much-copied Southwest look.

 

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100 E. San Francisco St. • Santa Fe, NM 87501
P 800.523.5002, 505.982.5511 • F 505.988.2952