It’s not often that I read a business book that I can’t put down, but Chip Conley’s book, Peak – How Great Companies get their Mojo from Maslow, is one of them. Perhaps it is because, like me, he is a hotelier, and so his examples resonate with me. Perhaps it’s because he references two new friends of mine as an example of connecting customers to a greater cause. Helaine Beckerman, Executive Vice President and General Merchandising Manager for Macy’s in New York City and Santa Fean Willa Shalit, Fairwinds Trading Company’s CEO, partnered to support Rwandan women artisans. I met both these women at Santa Fe’s most recent Indian Market. One more coincidence that might have contributed to my intense interest in this book was a quote on the back cover by another Santa Fe friend, Alan M. Webber, co-founding editor of Fast Company.
All these coincidences aside, the book is genuinely a good read for anyone wanting to gain peak performance for their company, while balancing the needs of employees, customers and shareholders. Conley accurately describes his book as being about “the miracle of human potential: employees living up to their full potential in the workplace, customers feeling the potential bliss associated with having their unrecognized needs met and investors feeling fulfilled by seeing the potential of their capital leveraged”. I highly recommend Peak – How Great Companies get their Mojo from Maslow.